Kristina Adel is a Customer Relations Coordinator at Velour Beauty, one of the most luxurious eye-centric beauty brands that also sell in Sephora and Ulta. Her role is in creating email marketing strategies, optimizing customers’ experiences and building relationships with the community. Her expertise lies in content creation, copywriting and e-commerce as she is passionate about helping every customer have the best experience with the brand. Kristina loves conveying brand stories that generate demand and achieve success.

Having grown up as a kid in a traveling band, I learned how to connect with, engage, and entertain people from all walks of life.

As a copywriter, I employ those lessons to craft authentic copy that makes your audience feel excited to invest in your offer. Selling doesn’t have to be slimy… and I’ll prove it.

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Emily Crume is the director of strategy for Social Media Examiner, the world's largest social media marketing resource. Her role is to organize strategic relationships, sponsorships and alliances for the company. She helps businesses and brands connect with social marketers, content creators, and digital influencers. Her expertise is in sales and business development and she loves to talk about how companies can achieve marketing success (ROMS), demand generation, using content to attract your next ideal customer and how to find fit in your sales process.

Nick is a copywriter and a digital marketing expert. He runs his own publication, Content Jedi with the purpose of sharing his knowledge and opinion on content creation as well as marketing in general. He lives and breathes content. He thinks that content is a bridge to connect creators with their audience. With that being said, a creator who manages to provide value over profit is the one who wins in the long run.

Nick is the Marketing Manager at HypeAuditor, an influencer marketing platform. He has 12+ years of experience in influencer marketing and public relations, has a passion for data, is a father, husband, and a lifelong learner.

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Sara Larsen is a public company CMO with 20+ years international marketing experience growing software revenue streams through a customer-centric marketing approach. Sara has developed a methodology to support hyper growth, marketing ROI, and uniquely tell a brand’s story with impact. She’s most recently the CMO of Brightcove, the market leading video streaming platform. Previously she’s served as Vice President, Americas Marketing and Communications at Dassault Systemes, the industry leading engineering software company. In that role she was responsible for go-to- market activities in the Americas across three sales channels and twelve industry verticals. Earlier in her career, Sara held various marketing leadership roles at SAP Americas, including running SAP’s digital marketing initiatives, and at IBM, where she led marketing for IBM’s channels business. A native of Fargo, ND, Sara is a graduate of Truman State University and Syracuse University.

Yaagneshwaran Ganesh (popularly known as “Yaag”) is among the top 100 global MarTech influencers, a TEDx speaker, a best-selling author and the host of The ABM Conversations Podcast.

Yaag has over 10+ years of experience in B2B marketing for MarTech organizations and startups. He has helped several startups achieve product market fit, and scaled them to sustainability.

He is an active member of the startup ecosystem and is part of the Google for Entrepreneurs initiative “Startup Weekend”, thus being a sounding board for startups in APAC and Europe.

He is also a member of the Forbes Council and has authored 7 books, with the latest one titled “The Revenue Marketing Book”. He speaks at international forums such as Performance Marketing Moscow, Startup Communities in Germany, Chamber of Commerce Netherlands, CII, and also academic institutions such as the IITs, and the Saxion University of Applied Sciences.

Christina is Managing Director of Green Umbrella Marketing, a recognised brand known within the recruitment industry for providing social media management services, coaching, design and marketing strategies. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player. For small businesses, the tools are just as accessible – you just need to know how to use them!