Email Marketing

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Top 10 Email Marketing Agencies in 2024

With a remarkable return on investment of $40+ for every dollar spent, email marketing is a cornerstone of successful digital marketing strategies. Make the most of it with these ten top-tier agencies. They specialize in creating compelling content, visually striking templates, and more to drive targeted campaigns that convert. » Here are some of the least-known benefits of email marketing. Our top picks for email marketing agencies 1. Inbox Integrity - Best overall 2. Social Kick - Best for improving brand value and ROI 3. Cedarwood Digital- Best for personalized email marketing strategies 4. Tale Digital- Best for hands-on email marketing campaigns 5. TakenDigital- Best for email and SMS marketing mix 6. Razor Clicks- Best for eCommerce store email marketing 7. Hardy Digital Co- Best for data-driven growth email marketing 8. SEM Booster- Best for search engine marketing 9. AdCore- Best for intent-based email advertising 10. Digicom- Best for high-converting email ads What is email marketing? Email marketing involves sending targeted messages via email to promote products, services, or content. It's an effective way for businesses to connect with customers, nurture leads, drive sales, and foster brand loyalty. Using personalized content, newsletters, promotions, and updates, you can actively engage and convert recipients into customers or advocates for your brand. Why is email marketing important for your brand? In the era of post-iOS 14 and data privacy, email marketing is one of the few effective ways to retain customer data. It's certainly the only channel where you can keep first-party data and interact with your customer base on a more personal level. With email, you can take leads from all your other channels (like paid media, inbound marketing, or ads on social media platforms) and move them from the awareness stage to the consideration stage, all the way to making a purchase. Email marketing is especially compelling for eCommerce brands, where a lot of the revenue comes from email marketing campaigns such as promotional emails, email newsletters, abandoned cart emails, etc. » Check out our ultimate guide to eCommerce email marketing if you want to learn about specific email campaigns and how to set them up for your business. What does an email marketing agency do? An email marketing consultant or agency provides a range of email marketing services. They could do any number of things for your business depending on the kind of emails you already have set up and the size of your internal team. Email marketing strategy If your business doesn't have a comprehensive email strategy, then any good marketing agency's priority would be to start there. The first step would be to establish an email marketing plan and establish which email segments you have and which email campaigns you should have (promotional or transactional emails). Email campaign management Any digital agency specializing in email marketing usually creates your campaigns from scratch. That could include graphic designs, content creation, and even designing custom templates from scratch. A full-service email marketing agency usually has a copywriter, graphic designer, email strategist, and project manager on staff. If you're an eCommerce business, you want to use a specialized Klaviyo agency to manage your campaigns. Email automation Another super important element of their work would be marketing automation—setting up the various email flows, personalized emails, and promotional campaigns to target specific segments of your email list. The science of email marketing is knowing how to send the right email messages at the right time to your potential customers, and that's where you need a professional email marketing firm to understand how to target your email audience optimally. A/B testing Then there's A/B testing, which is super important. It's the key to a successful email campaign. You want to maximize your customer engagement by testing different subject lines, promotions, CTA text, and content in the body of the email. Professional email agencies run tests to optimize the click, conversion, and open rates of emails. Email deliverability Last but not least, another service that a professional email marketing company could provide is email deliverability. Some business owners make mistakes and either break rules (like the CAN-SPAM Act) or buy mailing lists (a big no-no), and their reputation goes down with their email service provider (ESP). So their emails stop getting into their customers' inboxes and instead either bounce or land in the spam folder. A professional email marketer would be able to warm up your domain, help improve your reputation with ESPs, and improve your deliverability rates. Mayple has over 600+ marketing experts and can help you find the perfect email marketing agency to work with. You could also use the platform to build a team of email marketing experts to handle every aspect of this channel. Want to boost your email marketing efforts?