What does a Facebook Ads expert do? 

A Facebook Ads specialist is a marketing professional that helps you manage your Facebook ads campaigns. This could include creating a custom marketing strategy, optimizing your audience targeting, and keyword strategy, pixel deployment, and creating the ad copy and creative from scratch.

Here are all the things that a Facebook ads agency or expert should be able to deliver: 

• Social media audit
• Creation and setup of Facebook Advertising campaigns
• Optimizing your sales funnel and customer journey from ads
• Ad copy, messaging, and creative
• A list of campaign strategies to target different relevant audiences
• Organic social media marketing (optional)

Why should you hire a Facebook Ads expert? 

There are many reasons why you should hire a Facebook Ads specialist to manage your campaigns. 

Save time & money

Have you tried to hire a marketer in-house recently? They cost an arm and a leg and it often takes you 3-6 months to really find out if they are cut out for the job. Instead of all of that time waiting for them to perform hire an expert with a proven track record. 

Get better results

No need to stub your toe on the learning curve. An experienced ads expert can quickly determine the best strategies to use, the best campaign types and optimizations to carry out, and how to grow your revenue. 

Another huge point to consider is - when you're hiring an in-house employee they are usually generalists. They know a little about lots of different things. You often need a digital marketing expert that has extensive experience in a specific channel and has worked with similar brands in your industry. And that's the cream of the crop

Keep up with Facebook's changes and trends

It's hard enough to remember if all your kids did their homework and brushed their teeth today, how do you expect to remember all the new changes Facebook throws at you?

That's why you need an advertising expert that lives, breathes, and eats Facebook Ads for breakfast. You need someone that has their finger on the pulse and can jump on a trend soon enough, is excited to test new things out and can make the right predictions to scale your business on the platform.

X questions to ask your Facebook Ads expert before you hire them

So let's say you've found a few experts and you want to interview them. What kind of questions should you ask? Here are the different things you should check.

• How many years of experience do you have?
• Have you run successful advertising campaigns for similar brands in our niche?
• Are you (or your digital marketing agency) a Meta Business Partner?
• What are your hourly rates (for consulting work)
• Which digital marketing strategies would you recommend for our business?
• Do you have experience with my target market?
• What other advertising platforms do you have experience in?
• What types of campaigns would you launch for our brand?
• What other marketing channels or disciplines do you have experience in? Conversion rate optimization? Social media marketing? 

How to use a Facebook Ads expert to grow your business

1. Find the right expert

The first step is finding the right digital marketing expert for your project. They have to have a few requirements: 

• Expertise in Facebook Advertising
• Proven experience in your niche
• Good communication
• Availability to dedicate time to your project

Once you hire the right expert it's time to get started. 

2. Have them create a marketing plan

To start, share your marketing goals and budget with your new hire and have them create a comprehensive marketing plan. They should write down all the various marketing strategies and tactics they want to try, the different types of ads they want to experiment with, and their expected timeframe. 

3. Review the plan and finalize

Next, you review the plan with them and ask any questions you have. Make sure they understand who your target audience is and the typical customer journey a user takes from clicking an ad to converting on the site. Make sure to agree on a few performance metrics to track and the general timeline of the project. 

4. Launch the project

Now it's time to give them green light to get started and watch the magic happen. Make sure to give them enough time to get the results. Don't expect your sales funnel to blow up with new customers overnight. It's going to take some time. 

And the key to improving your campaign performance is - A/B testing and optimizing your results.  

5. Monitor results and make adjustments

Make sure that your Facebook Ads consultant monitors your account daily/weekly and tracks all the right metrics. Schedule regular calls with them to go over the campaigns and decide on a few A/B tests to run. 

Things you could test include: 

• Custom audiences
• Retargeting campaigns
• Copy, creative, messaging
• Allocating your marketing budget differently