What is a growth marketing agency?

A growth marketing agency focuses on analyzing and improving all areas of your digital and traditional marketing strategy and tactics, all through the perspective of achieving overall growth. A growth agency will make strategic marketing and sales changes and moves to grow each aspect of your company.

What do growth marketing companies do?

Specifically, a growth marketing company will handle your:

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Marketing strategy

Your growth marketing agency will help you create a cohesive marketing strategy that covers all the channels you need to target. They will ensure that all of your marketing channels are properly integrated and aligned with the overarching business strategy and goals. Furthermore, they can also help you create a marketing plan that incorporates all your efforts: digital marketing and traditional marketing alike. 

Performance marketing

Performance marketing refers to the execution and optimization of your digital campaigns. This includes running paid search, display ads, social media campaigns, and other channels to drive traffic and leads. A growth agency will usually handle the performance marketing area of your marketing efforts, enabling you to get the most out of your budget.

Organic acquisition (social + SEO)

Social and SEO continue to be among the least expensive (yet highly effective) marketing channels. A growth agency will help you grow your organic presence by optimizing your content strategy, managing SEO campaigns, and improving your social media presence.

Brand strategy

A growth agency will also help you build your brand through content, storytelling, and other tactics. They will develop an effective strategy to ensure your brand is represented correctly across all channels and ensure all channels are aligned to it: from content marketing to email and paid media. Need help to set up your strategy? Talk to one of our digital strategy experts.

Growth marketing sprints

A growth marketing company can also help you plan, design, and execute growth marketing sprints to help you quickly and effectively validate, test, and launch new products or features. This can be a powerful way to accelerate growth and gain insights you can use to develop other strategies.

How much do growth marketing agencies cost?

The cost of hiring a growth-driven digital marketing company varies, depending on the size and scope of its services. The price will also depend on how much you need them to do and what type of expertise is required. You can expect to pay between a couple thousand dollars and several thousand dollars for this service.

How to find the perfect growth marketing partner

There are a lot of growth marketing companies out there, but not all of them may be an excellent fit for you. Here's how to make sure you partner with the right one:

1. Determine your business goals

The first step is to assess your business goals and objectives. This will help you determine what expertise you need from a growth agency. Ask yourself what you want to achieve from collaborating with a growth marketing partner. Is it more leads? Is it more sales? Increased overall conversions? Set clear goals, as this will help you determine which type of agency to go with.

2. Select your marketing channels

Which marketing channels do you want to target? You don't have to be everywhere - but you should be where your target audience hangs out. For example, if you're a fitness brand, you may want to be on social media like Instagram and TikTok. If you are a SaaS targeting enterprise clients, you should focus on other channels, like paid search and display ads.

Your marketing channels will influence the type of growth hacking marketing agency you work with, as you want someone with a proven track record of success in that area.

3. Determine their area of expertise

Once you know your goals and marketing channels, you can research potential growth agencies. Check out their website, read reviews, and, if possible, chat with other businesses they've worked with. This will help you better understand their area of expertise and whether or not they are a good fit for your business.

4. Look at their portfolio

Take a look at your selected agencies' portfolios and case studies too. Doing this will give you an idea of their capabilities and successes and whether they've handled situations like yours before. Of course, every business is different, but if you can see common patterns in previous clients, it's likely the agency is a good fit for you.

5. Look for a team of experts with a proven track record

Last but not least, remember that many digital marketing agencies can market themselves as "growth agencies," but if they don't have a track record, it'll be hard for you to assess if they're a good fit. Generally, look for in-depth information: what is the impact they've had on their previous clients? Did they help them really grow (beyond numbers on a page?)

Questions to ask your digital marketing agency before hiring them

• Are you a full-service digital marketing company?
• Do you offer content marketing/ social media marketing/ email marketing/ search engine optimization services, or are you more focused on digital advertising? 
• What is your approach to content marketing? 
• What types of social media marketing services do you offer? 
• Can you help us with link building for our search engine optimization efforts? 
• What types of digital marketing services do you offer?
• Will you also create a growth strategy for us? 
• What digital marketing channels would you recommend for a company in our situation?
• Do you have experience in improving the conversion rate optimization for businesses like ours? 
• What are the CRO metrics you measure and work on (aside from the actual conversion rate?)
• How do you ensure sustainable growth? 
• We are going through a period of rapid growth, but want to scale even more. How can you help? 
• Will you help us with an overarching digital strategy? 
• Do you have a data-driven approach? If so, what do you understand by that, more specifically? 
• When it comes to marketing decisions, how do you collaborate with your clients? 
• What are your most successful inbound marketing techniques? 
• Can you give us one or two examples of business growth you've driven for other companies? 
• How can you help us streamline our customer acquisition/ sales funnel?
• Can you help us organize growth sprints? 
• Can you help us beat the industry average on a given area of digital marketing (e.g., email opens, CTR on ads, clicks in SERPs, etc.?)
• What is your general approach to marketing? 
• Can you give us an example where your creative solutions helped your clients achieve data-driven growth? 
• Do you have experience in working with sales enablement assets? 
• Will you help us devise a marketing plan for all marketing channels? 
• Can you give us examples of custom marketing strategies you've created and used with other clients? 
• Can you help us build the digital marketing presence of our CEO? 
• Do you have experience in Facebook Marketing or Instagram marketing? 

Find the best agency with Mayple

Want to work with a digital marketing agency  focused on growth tactics but need help deciding which one to pick? Find the perfect one on Mayple. We have a community of some of the best growth marketing firms and growth marketers on the planet.

We thoroughly vet each marketer and match them to your business based on their proven success record of working with similar companies. You will also get a personal marketing strategist that will help monitor the marketer's work and give you helpful suggestions on how to grow your business even further.

Don't settle for less. You deserve to work with the best. With Mayple, you can find the world's top digital growth marketing companies for your specific project.

FAQs

Who is on a growth marketing team?

A growth marketing team includes content strategists, data analysts, performance marketers, SEO specialists, social media experts, user experience designers, and web developers. Together, they create effective strategies to increase traffic and conversions.

Is it worth hiring a growth marketing agency?

Yes, hiring a growth marketing agency is worth it. They will have the necessary experience and expertise to help your business grow by reaching the right audience and getting them interested in your offer.

What are the benefits of working with a growth marketing agency?

The benefits of working with a growth marketing agency are that you access expert content marketers and creators, SEO professionals, social media managers, graphic designers, web designers, data analysts, and performance marketers. Furthermore, working with a growth marketing company can also give you access to the latest tools, technologies, and best practices to increase your business performance, productivity, and efficiency.