Top 10 Google Ads Agencies and Experts in 2024
Looking to improve your Google advertising campaigns? Here is a list of the top Google Ads agencies in the world. These are experts that specialize in display ads, Google shopping campaigns, and much more.
Updated November 27, 2023.
Getting the hang of Google's vast ecosystem—which includes navigating the ins and outs of SEO, PPC, and other strategies—is key to keeping your business on track. However, you need expert insight and support to make it happen. That's where the Google agencies and experts below come in. They're renowned for their ability to optimize your online presence, implement cutting-edge strategies, and leverage Google's tools to drive business growth.
» Want your website to rank on Google? Start by optimizing your landing pages.
Our top picks for the best Google Ads Agencies and Experts
1. Sophisticated Marketing Solutions - Best overall
2. Three Beacon Marketing - Best for full-service online marketing
3. Reach Digital - Best for fast-scaling eCommerce brands
4. Angel M. - Best for amplifying brands through Google Ads
5. Cree J. - Best for no-frills growth marketing
6. Rachel M. - Best for growth-driven Google advertising
7. PPC Boost - Best for fast-growing eCommerce businesses
8. Lab 6 Media - Best for innovative Google ad strategies
9. Brielle C. - Best for comprehensive marketing strategies
10. Result Kitchen - Best for easy-going yet results-driven marketing
What is a Google Ads agency?
A Google Ads agency is a type of digital marketing agency that only does online advertising on Google. It's uniquely experienced in creating an advertising strategy and running Google ad campaigns.
Such an agency would also deploy digital marketing strategies from campaign structure to analytics tracking, A/B testing the ads, creative & ad copy, creating the landing pages, and tracking and reporting. The ultimate goal of the ad agency is to help your business reach its target audience and optimize campaign performance.
When should you work with a Google Ads agency?
There are several scenarios where it is advisable to work with an ads agency.
You need a second pair of eyes
Let's say you've set up Google Ads and have an entire marketing team that's creating and optimizing your campaigns but things aren't going well. Your ROAS has decreased, cost per conversion is really high, you're not getting the right amounts of traffic and you're not really sure if you have the right campaign strategy for the account.
That's when you need an experienced Google ads agency to take a look at your account and see what you could improve on. The right Google marketing agency would be able to help you get back on track and improve your ROAS.
You need a marketing manager to lead your Google campaigns
Let's take another scenario.
Your marketing team is doing great, all the campaign components are in place and you're seeing revenue growth. And you want to step away from managing this particular channel and shift your focus to other marketing efforts. You need a top-notch PPC manager or a PPC advertising agency to lead your team of PPC specialists. That person or agency would have to coordinate other marketing channels, such as conversion rate optimization, search engine optimization, and your team of content marketers and web designers.
You need an expert in a particular type of advertising campaign
Sometimes you might only need an expert who specializes in a particular type of Google ads campaign. For example, if you're an eCommerce company and you need someone to optimize your Google Shopping campaign, you're not going to want to work with a generalist. You're going to look for a specialist in Google Shopping, someone who has worked with other brands in your niche and has a proven success record.
There are many different types of Google ad campaigns that you could run, from programmatic advertising to Google shopping campaigns, and native advertising. Not all performance marketers are created equal and when you look for an ads agency you really have the option to find the one that has the experience you need to unlock your business growth.
» Try these Google ads tools to optimize your marketing strategy.
How to pick the best advertising agency for your business
The best way to pick any digital agency is to look at its experience, case studies, and past successes working with companies in your specific niche or industry. You don't necessarily need someone who's a Google premier partner or an award-winning marketing agency (although that's not a bad thing!). You need someone with proven expertise who can help move the needle on your campaigns.
Questions to ask your Google Ads agency before you hire them
Here are questions you should ask every online marketing agency you're considering working with:
- How many active clients do you have? Could I see a client list?
- Do you do landing page design? Or would I need my own designers for that?
- What type of campaigns do you have the most experience in? App campaigns? Google Shopping?Programmatic? Google search campaigns? Video ads?
- What happens if you don't hit your goals? What's your procedure for course correction?
- Would you check my account on a daily basis? weekly basis?
- How often do you report the results?
- Which type of campaign would best help me hit my business goals?
- Which digital marketing methods would you use if we worked together?
- How many PPC experts do you have on the team?
- What other digital marketing services do you offer?
- How much growth do you anticipate in my account in the next 3-6-12 months? Which growth goals would you set?
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