Top 10 Google Ads Experts to Hire in 2024
Make the most of what Google Ads has to offer: build campaigns that hit the bull's eye with perfect targeting, copy, and design.
Updated November 30, 2023.
In 2022, people in the U.S. spent an average of 8 hours and 14 minutes daily on digital media, with Google being the main entry point for most of this content. This underscores the importance for businesses to not just establish an online presence but also leverage online advertising to ensure visibility. Explore our curated list of trusted Google Ads experts for expert guidance in optimizing your online advertising strategy.
» Not sure how Google Ads work? Check out this short Google Ads guide.
Our top picks for the best Google Ads experts
1. Skarlet R. - Best overall
2. James R.- Best for brand presence on Google Ads
3. Angel M.- Best for tailored Google marketing techniques
4. Brielle C.- Best for fresh Google marketing strategies
5. Cree J.- Best for combining Google Ads with influencer marketing
6. Phil D.- Best for growing a social following
7. Jessica S.- Best for targeting wellness, health, fitness and outdoors
8. Rachel M.- Best for the cosmetics and fashion industry
9. Courtney E.- Best for handling Google Ads mixed with SMM
10. LaNell A.- Best for development and fintech
What is a Google Ads expert?
A Google Ads expert specializes in creating, managing, and optimizing advertising campaigns on Google's platform. They craft targeted ads using keywords, demographics, and budgets to maximize a business's online visibility. They continually analyze data, adjust strategies, and utilize various ad formats (text, display, video) to drive traffic, conversions, and revenue for businesses aiming to reach their target audience on Google's vast network.
Why hire a Google Ads expert?
There are many reasons to hire a Google Ads expert to help manage your ad campaigns for you. For one, ad strategies and trends are constantly changing, and you need an expert knowledgeable in what works in your particular industry or niche. They need to know how to optimize your quality score, which bidding strategies to use, and which keywords to target.
A Google Ads manager also brings expertise in maximizing ad spend efficiency. They know how to navigate complexities within Google Ads, target specific demographics, optimize keywords, and craft compelling ad copy.
They'll fine-tune your campaigns for optimal performance, stay abreast of the latest trends, and adapt your strategies to the ever-evolving algorithms. Ultimately, their expertise will save you time and resources, as their knowledge reduces trial and error, ensuring campaigns align with business goals while improving ROI.
» Learn how to calculate and maximize your ROI.
Staying on top of the Google Ads game
Follow these helpful and practical tips to maximize your Google Ads results:
- Continuous learning: Stay updated with Google's updates, new features, and best practices through courses, blogs, and certifications.
- Brilliant campaign structuring: Organize your campaigns with clear goals, tight ad groups, relevant keywords, and compelling ad copy.
- Keyword optimization: Regularly review and refine keywords, adding negatives and leveraging match types for precision.
- Conversion tracking: Implement and monitor conversion tracking to accurately assess campaign success and ROI.
- Audience targeting: Utilize audience targeting features to reach specific demographics and retarget past visitors.
- Ad extensions: Maximize visibility and engagement by using ad extensions strategically.
- Performance analysis: Analyze data regularly to identify trends, make data-driven decisions, and optimize campaigns effectively.
With all this in mind, a Google Ads manager can make your marketing strategy that much easier and more efficient with their expertise in the industry.
Hire a Google Ads expert with data-backed results
Choosing the right Google Ads expert can be tricky, especially with all the flashy sales pitches and conflicting reviews out there. That's where Mayple steps in, offering a smart solution by connecting you with proven Google Ads pros.
From its early days as "AdWords" to today's sophisticated Google Ads platform with machine learning and responsive search ads, Mayple ensures businesses get the expertise they need for impactful and targeted advertising. In a rapidly changing digital world, Mayple is the trusted partner for businesses looking to make the most of their online advertising game.
FAQs
What is a Google Ads expert?
A Google Ads expert is in charge of creating, setting up, and managing Google Ads (previously Google AdWords) campaigns. They may only run PPC campaigns, but they can also help with landing page optimization, setting up Google Analytics, optimizing the Google Merchant Center, updating product listings, and much more.
How much does it cost to hire a Google Ads expert?
On average, Google Ads specialists charge between $75-$125/hour. All of our Google Ads plans have standard pricing, and our experts have over five years of experience and a proven track record in your niche.
Should I pay someone to do Google Ads?
Yes, you should definitely pay someone to manage your Google Ads. Your ROI will be higher if you use an expert who's experienced in the ins and outs of Google AdWords, bidding strategies, keyword research, and is able to correctly set up and optimize your campaigns.
How much should I pay for Google Ads?
The average Google ad should cost between $2 and $4 per click on the search network. On the display network, ads usually cost $1 per click. The most expensive keywords on Google and other search engines can cost $50 or more per click.
How much does a freelance Google Ads specialist make?
A freelance Google Ads specialist makes an average of $25.49 per hour in the United States.
What is a Google Ads consultant?
A Google Ads consultant is someone that helps you optimize your Google advertising strategy and improve your campaigns. They aren't usually involved with the day-to-day management of the campaigns but with the overall strategy.
A consultant can work with your internal marketing team or your digital marketing agency and help steer the strategy in the right direction.