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Email Marketing

Explore a curated variety of expert-produced resources on email marketing, from prospecting and segmentation to personalization. Get inspired by real examples and access tailored templates to delight your customers—every single time you press send.
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Best eCommerce Email Marketing Agencies to Hire in 2024
Top expertsBest eCommerce Email Marketing Agencies to Hire in 2024Whether your goal is to improve customer retention, fine-tune promotional campaigns, or optimize automated email sequences, these agencies can help you navigate the complex world of email marketing and elevate your eCommerce brand to new heights. Our top picks for the best eCommerce email marketing agencies 1. Pixated - Best overall 2. KAMG - Best for innovative email marketing strategies 3. ROI Escalator - Best for global eCommerce success 4. Snap Advantage - Best for B2B collaboration 5. Aspekt - Best for high-performance marketing 6. Mind Ad Media -Best for store profit optimization 7. The Email Marketers - Best for customer bond building 8. Taken Digital - Best for data-backed email marketing 9. Dido Agency - Best for automated email marketing 10. King Pixel Digital Marketing - Best for women-led businesses What is an eCommerce email marketing agency? It's a type of eCommerce agency that specializes in email marketing for eCommerce stores. Their role involves designing, creating, and sending transactional, promotional, and lifecycle email campaigns. A really good email agency would create an email campaign calendar, build automated email sequences, improve your email deliverability, and perfect the entire customer journey for your email subscribers. What does email marketing mean for an eCommerce brand? Email marketing is a marketing channel that uses email messages to convert potential customers and leads. For eCommerce brands, email marketing usually includes promotional email marketing campaigns and automated email flows such as the cart abandonment flow, welcome flow, and shipping and delivery notifications. How can an email marketing agency help? Email marketing has the biggest ROI of any marketing channel for eCommerce businesses. All the various traffic channels flow into your email list, and it's crucial for brands to take advantage of that and power up their email campaigns. The challenge is that often, brands are limited on resources and lack the design skills and the email automation chops to really grow their email marketing program. Thus, business owners need email marketing experts who have experience working with the particular email marketing platform the business uses, have designers on the team, and can create emails that look good and have high conversion rates. How to find the perfect email marketing agency How do you find the perfect email marketing agency for your eCommerce business? Here are a few things to look out for. Track record of success First and foremost, the agency must have a successful record working with similar brands. They have to be good at what they do. Most of the time, all you see are customer testimonials and fancy case studies, but you need to look under the hood. Ask to see the actual campaigns the agency has set up and see their email designs, the type of sequences they've built, and their sales funnels. With Mayple, you get to see that data. Experience in your niche The agency should also have experience working with other brands in your specific niche. They have to be comfortable working with a similar audience and a similar budget and know what works and what doesn't. They have to be able to create email content that works and maximize your email marketing ROI. Highly responsive and adaptable It's also important for any email marketing partner you work with to be responsive and adaptable. They should report on the results of each campaign and keep you in the loop with all the metrics they're tracking, like open rates, click-through rates, and email revenue. They should also be able to adapt to changes in your audience and seasonality and do a lot of A/B testing. What are the skills of a perfect email marketing agency? There is a wide range of skills that any agency offering email marketing services should have. Here are the most important ones: Automated email sequences & flows A good eCommerce email marketing agency should be able to build email marketing funnels for different segments of your audience. They should be able to take your existing flows and improve them based on industry best practices. In short, they should know email marketing automation like the back of their hand. Promotional email campaigns Promotional campaigns are the backbone of a healthy email program. They're made for sending out promotions, product launches, holiday campaigns, and email newsletters. They're also great for sending out referral and customer loyalty messages to your loyal customers. Knowledge of email tools & platforms The agency you pick should be familiar with a variety of email marketing software and how it integrates with your specific eCommerce platform. They should know how to create advanced flows using email list segmentation and personalization. They should also be experts in email deliverability and help you improve those open rates. Each tool requires both implementation and frequent testing and troubleshooting (based on data and customer behavior). You don't want to launch your email campaigns only to discover that the data isn't syncing correctly, so make sure the agency knows the specific tool you're using and has the expertise to use its advanced features. For instance, if you're using Mailchimp, you should work with one of our top-notch Mailchimp experts. Detailed eCommerce email marketing strategy Don't just settle for the first email strategy proposal you get. Get several proposals from your agency candidates and make sure they're comprehensive, thorough, and realistic. Expertise in omnichannel strategies Last but not least, it's critical that the agency you work with has a good understanding of the other channels you're using. No email marketing solution is complete without complementary channels like SMS marketing, retargeting, and push notifications. These other channels are needed to maximize email marketing performance. And not all email marketing companies have the expertise with them. So make sure you pick a full-stack email marketing agency that can work on all these channels and integrate them. Hire the perfect eCommerce email agency with Mayple Are you tired of sifting through lists of candidates and not knowing who to choose? Simplify your whole hiring process with Mayple. We have 600+ top digital marketing agencies with proven experience and a track record in your niche. Here's how our process works: You fill out the information about your business and your marketing goalsWe match you with the best agencies based on 50+ factors and our proprietary AI platformYou approve them, and they get started The whole process takes 3-5 business days. It's simple, transparent, and the best part is—you get a dedicated strategist to review your account, make sure the agency is doing its job, and help you expand to new channels.
email marketing tools
Top expertsSmall Businesses: You Need These Top 4 Email Marketing Software ToolsWith the potential to improve your ROI by a factor of 2-4, email marketing should be the cornerstone of any marketing strategy. It's a highly effective way to reach your target audience directly, nurture leads, and drive conversions. But, with all the email marketing software tools out there, finding the right one for your business can be confusing. That's where we come in. In this guide, we'll explore the key factors to consider when choosing an email marketing software tool, plus a few recommendations to get you started. 4 top email marketing software tools for small businesses MailChimp - Best value for moneyActiveCampaign - Best for automated email campaignsHubSpot - Best for B2B businessesSnapAdvantage - Best for email expertise Our methodology: How we reviewed the best email marketing software tools To find the best email marketing options, we compared several key factors including: Range of features (templates, drag-and-drop editors, etc.)Pricing (monthly vs. list size, overall cost)Ease of use (beginner vs. advanced)Integrations (number and variety)Automation (workflow automation, autoresponders, etc.) What is an email marketing tool? An email marketing tool is any software or platform that helps you create, send, and track email campaigns. It simplifies the process of designing emails, managing subscriber lists, analyzing campaign performance, etc. So, it's a great way for business owners like you to promote products, services, or information to a targeted audience via email. » Want to sell without sounding salesy? Learn to use transactional emails like a pro For over 20 years, MailChimp's been the buddy small business owners lean on, giving them the same digital marketing tools that larger competitors enjoy. The platform boasts an impressive array of features for the price, including a user-friendly editor, Mailchimp surveys, a site builder, and A/B testing that allows you to optimize your campaigns for maximum impact. Price — Starts at $9.90/monthFree trial — No, but there's a free planEase of use — Easy for beginners » Drive better email marketing results with these MailChimp A/B testing ideas ActiveCampaign offers email marketing features like time-saving automation and seamless CRM integration for easy access to customer data. This is in addition to insightful site tracking, effective lead scoring, and even SMS messaging to add a personal touch to your outreach. Price — Starts at $29/monthFree trial — Yes, 14 daysEase of use — Intermediate » Want to boost your sales and engagement? Consider these SMS strategy must-haves HubSpot is an all-in-one marketing platform that seamlessly combines essential elements—CRM, landing pages, analytics—into one easy-to-use hub. Its email marketing capabilities are user-friendly, meaning you can set up and manage email campaigns "without waiting on designers or IT." Price — Starts at $20/monthFree trial — No, but there's a free planEase of use — Easy for beginners Although primarily focusing on user-generated social media marketing, SnapAdvantage offers a robust email and text marketing service. To achieve effective omnichannel marketing, SnapAdvantage can help you combine your social media marketing efforts with text and email marketing campaigns—potentially generating 20-40x ROI monthly. Price — Contact for a custom priceFree trial — NoEase of use — Easy for beginners What to look for in an email marketing tool Choosing the right email marketing tool will depend on the specific needs of your business, the size of your email list, your budget, and the features you need for your email marketing campaigns. Here are the core criteria you can look at when evaluating email marketing tools: Ease of use: Your email marketing software should be user-friendly with an intuitive interface. Time spent struggling with a tool is time taken away from core business activities.Cost: Consider both the immediate costs and potential long-term costs as your subscriber list or feature needs grow.Scalability: Make sure the software can cater to your needs as your business grows. Frequent platform switches can be disruptive and costly.Integrations: Check for compatibility with other tools you use, like CRM systems, eCommerce platforms, and social media integrations. This can help to streamline workflows, maintain data consistency, and lead to more upsells and faster deals.Segmentation features: Robust segmentation capabilities are essential for targeting different industries, company sizes, or stages in the buying cycle.Personalization and automation: Personalized content can significantly enhance engagement. Look for tools that allow automated email workflows based on user behaviors or specified triggers.Analytics and reporting: Comprehensive insights into open rates, click-through rates, bounce rates, and more can guide strategy and improve campaigns over time.Deliverability: Make sure the tool has a good reputation for getting emails into recipients' inboxes and not spam folders.Templates and design: Access to well-designed, mobile-responsive templates can save time and ensure your emails look professional. Customer support and community: A responsive support team and a vibrant user community can be invaluable, especially when you run into challenges or need tips. Possible considerations and limitations While these tools are good at some things, they also have limitations. Let's take a look at a few and see how each platform stacks up: Templates Mailchimp only comes with generic templates, and brands often have to create and save their own templates. HubSpot and Active Campaign offer a wider range of templates, allowing you to skip the hassle of writing a brand-new email every single time. SnapAdvantage is a marketing service, so they'll help you create unique content for your brand instead of utilizing templates. Learning curves ActiveCampaign's powerful features can be overwhelming for some, yet its CRM capabilities aren't as exhaustive as specialized CRMs. Meanwhile, the various options HubSpot offers can be downright daunting for beginners to navigate. Again, as a marketing service, SnapAdvanatge will be your partner through your marketing activities so the learning curve isn't necessarily big. The cost factor HubSpot's premium pricing may not make sense for some small B2Bs, and there's potential for platform lock-in, as migrating away from the platform after deep integration can be challenging. On the other hand, Mailchimp offers a cost-effective option with free tiers and scalability, while ActiveCampaign's prices can escalate as contacts increase. SnapAdvantage doesn't list specific pricing plans on their website. Instead, they request users to book a call. Integrations As briefly mentioned, seamless integration with other business tools, such as CRM systems, is vital for B2B email marketing success. ActiveCampaign and HubSpot excel in integrations, while Zapier can bridge gaps for Mailchimp. SnapAdvantage doesn't mention any specific integrations. Personalization and segmentation In B2B email marketing, personalization and segmentation are of utmost importance. All of the email marketing software tools offer great options for personalization, including merge gaps, custom fields, and dynamic content. Analytics and reporting For actionable insights, you want to focus on analytics such as the open rate, click-through rate, conversion rate, bounce rate, unsubscribe rate, behavioral insights, segment-specific reports, revenue attribution, and list growth rate. All of the recommended tools stand out in providing comprehensive analytics. User experience and training User-friendliness and ease of adoption are crucial for small businesses. That's why you want to look for platforms that offer intuitive interfaces and comprehensive training resources. Mailchimp and ActiveCampaign do this well with a helpful and simple task roadmap and a getting started hub, respectively. HubSpot offers a lot of helpful training information in its knowledge base, but it can be a bit tricky to find your way around. SnapAdvantage is with you every step of the way in your email marketing journey, so you have an expert to turn to. Choose right the first time Selecting the right email marketing software for your small business is a significant step that can completely transform the trajectory of your company. When making your decision, be sure to consider your unique needs and goals and prioritize features, ease of use, and scalability. And don't forget to leverage the power of personalization and analytics. With the right tool—and an experienced email marketer to help you wield it—you too can unlock the full potential of email marketing and drive growth for your business in 2023 and beyond. Meet the expert Sandra Stepan, a seasoned digital marketing and eCommerce expert, is the founder of SnapAdvantage. Her diverse portfolio includes collaborations with startups and companies with $20 million in annual recurring revenue (ARR).
Top experts6 Best Email List Building Services: Build a List From ScratchBuilding an email list is a must—not a plus—in the current digital marketing landscape. It's a direct and cost-effective way to engage with your audience, nurture leads, and convert them into loyal customers. Email list building services make it all a breeze, from collecting emails to sorting and sending the right messages. Let's dive into the world of email list building and discover the best services to help you grow your list from scratch, including: Best email list building services at a glance 1. Pixated - Best overall 2. SnapAdvantage - Best for building an email list through social media 3. HiFlyer Digital - Best for building an email list through SMS 4. HubSpot - Best all-in-one digital marketing solution 5. Taken Digital - Best for data-driven email list building 6. The Email Marketers - Best for driving substantial revenue from email lists What are email list building services? Email list building services help businesses like yours collect and manage the email addresses of potential customers. You can use them to create enticing offers or incentives encouraging people to subscribe to your email list. Once you've got those email addresses, these services help you organize them, segment your audience, and send tailored messages. Growing an email list can significantly transform an eCommerce brand. Not only is email marketing a direct line of communication with potential customers, but it can also help you solidify relationships with existing customers, increase brand loyalty, and drive repeat purchases. » How do you collect email addresses? Try one of these email capture landing pages How to maximize subscriber growth with an email list building service Offer irresistible incentives Offering freebies in exchange for sign-ups, or sneak previews and waitlist access for upcoming products, can be highly enticing. Prioritize providing valuable content, discounts, or exclusive access that your target audience genuinely desires.Optimize sign-up forms Create user-friendly and engaging sign-up forms that make it easy for visitors to subscribe. Keep them simple, with minimal required fields, to reduce barriers and increase conversion rates.A/B testing Continuously test and refine your sign-up incentives and forms to determine what resonates most with your audience. A/B testing can help you find the winning formula.Segmentation Segment your subscribers based on their interests, behaviors, or demographics. This allows you to send targeted and personalized content and, ultimately, increase engagement.Automation Implement automation workflows to nurture leads and maintain consistent communication with your subscribers. Constantly providing value to your subscribers will help to keep your brand top of mind while fostering long-term loyalty.Promotion Promote your email list across various channels, including social media, your website, and even in your physical store, if applicable. Build and grow your email list Businesses that choose to grow their lists simply win. So don't be afraid to dive in and start experimenting with different options. The main thing is to start building your list today. With the right strategies, you can grow a valuable and engaged subscriber base that will fuel your business's success. If you need help actually using a service, Mayple can match you with an email marketing expert today. Meet the experts Aaron Parnes has over 16 years of marketing experience and specializes in crafting advanced marketing strategies for online stores.Isaac Hyman is the founder of HiFlyer Digital and is an award-winning eCommerce email and SMS expert known for his book, The Ultimate E-commerce Email & SMS Playbook.Sandra Stepan, a seasoned digital marketing and eCommerce expert, is the founder of SnapAdvantage. Our methodology: How we reviewed the best email list building services To find the best email marketing options, we compared several key factors, including: Email expertise (specifically email list building services)Types of email list building features (opt-in forms, analytics, etc.)Price, affordability, and plans (custom vs. monthly pricing, overall cost)Level of difficulty (beginner vs. advanced)Integration ability and automation