What does a video advertising expert do?

In a world full of content creators and professional videographers, making videos that truly stand out and resonate with your target audience is challenging.

That’s where the help of a video advertising freelancer comes in.

A video advertising expert is a digital marketer who specializes in creating, producing, and optimizing video content for advertising purposes. They have extensive knowledge of video production, video editing, and digital marketing and a deep understanding of consumer behavior and trends. Their main objective is to help businesses create compelling video content that captures their audience's attention and drives conversions and ROI.

Finding a stellar video advertising expert means finding someone pushing the boundaries and setting new standards in the industry. The ideal candidate understands how to create video content that stands out in a crowded market through creativity, expertise, and data-driven insights. From developing creative concepts to managing ad campaigns and measuring performance, a video advertising expert will be dedicated to helping businesses achieve their marketing goals through the power of video.

Why hire a video advertising freelancer?

There are many reasons to hire a video advertising freelancer, and some of the most important ones include the following: 

Efficiency

A video advertising freelancer can help with efficiency in a number of ways. First, they are experts in their field and can bring their experience and knowledge to the table, leading to a faster and more effective execution of campaigns. Second, they are typically more flexible than traditional agencies and can adapt quickly to the market or business needs changes. Third, they can often work remotely, saving time and money on commuting or office space. Finally, they can help you streamline your processes and workflows, leading to greater efficiency and better results by giving you a steady flow of video content.

Hiring a video advertising freelancer can help you get more done in less time, allowing you to focus on other essential aspects of your business.

High-quality

A video advertising freelancer can help make high-quality videos by having the necessary editing skills, experience, and software to create engaging and visually appealing content. They may have expertise in video production, animation, graphic design, and storytelling techniques that can be applied to create videos that effectively communicate a brand's message and capture the target audience's attention.

Additionally, video advertising freelancers often have access to professional equipment and powerful tools/software that can be used to produce high-quality videos. This can include cameras, lighting, editing software, and sound equipment. By having the right tools and resources, a video advertising freelancer can produce videos that look and sound professional, which can help to build brand credibility and trust with potential customers.

Hiring a video advertising freelancer can help ensure that a brand's videos are of the highest quality and effectively communicate the desired message to the target audience, creating more results from your social media advertising efforts.

Time-saving

Hiring a video advertising freelancer can also save you time and money in the long run. Instead of spending hours creating and testing ad campaigns yourself, you can rely on a freelancer with the expertise to deliver results quickly and efficiently. Plus, since freelancers typically work on a project-by-project basis, you only pay for the services you need when you need them, making it a cost-effective solution for businesses of all sizes. So why not take your advertising campaigns to the next level and hire a video advertising freelancer today?

Creative ideation

A video advertising freelancer can bring a fresh perspective and innovative ideas to your video marketing ideation process. They have experience working with various clients and industries and can offer insights and solutions you may not have considered before.

Additionally, a freelancer has the flexibility to work on multiple projects simultaneously and can provide quick turnaround times. They can help you brainstorm and develop creative concepts that align with your brand's messaging and values, and can also assist in creating compelling visuals and storytelling techniques to capture your audience's attention.

Overall, a video advertising freelancer can bring a new level of creativity and efficiency to your marketing strategy, helping you stay ahead of the competition and achieve your business goals.

Return on Investment

As a business owner, you are constantly evaluating the profitability of your investments. So if you're wondering why you should consider hiring a video advertising freelancer, here's something to consider:

The incremental lift on Facebook video ads versus a photo ad can vary depending on several factors, such as the quality and relevance of the content, the audience targeting, and the ad placement. However, studies have shown that videos tend to outperform photos in terms of engagement and conversion rates. According to Facebook's internal data, video ads have an average conversion rate that is 1.4x higher than image ads.

Furthermore, videos can help to tell a more compelling brand story, showcase product features, and provide a more immersive user experience. This can lead to increased brand awareness and loyalty and higher customer retention rates.

Finding the right video advertising freelancer can create positive impacts on your return on investment from your social media channels and make your social media strategy more profitable all around. 

How much does a video advertising freelancer cost?

The cost of hiring a video advertising freelancer can vary greatly depending on factors like their level of experience, expertise, and project scope. Some freelancers may charge a flat fee for a project, while others may charge an hourly rate. Furthermore, some freelancers can help you with all (or more) social media platforms, whereas others specialize in social media marketing services for one channel alone. 

It is important to discuss pricing and expectations with potential freelancers before hiring to ensure that you are both on the same page. Additionally, investing in a high-quality video can ultimately lead to better engagement and ROI for your business.

How to hire video advertising marketers

Clearly, a video advertising specialist for your social platforms can help you improve your business' online presence. Hiring the right one is essential, so here are some tips on how to do that: 

How to write an effective video marketing job post

When creating a job post for a video marketing role, it's important to be specific about your requirements and expectations. Start by outlining the scope of the project, including the goals, target audience and content formats needed. Then, detail the skills and experience you're looking for, such as proficiency in video editing software and experience with scriptwriting.

When describing the role and responsibilities, emphasize the importance of creativity and innovation, and specify any deadlines or project milestones. Additionally, include information on compensation and other relevant details, such as the project's duration or whether it's a remote or in-person position. By being transparent and thorough in your job post, you'll attract highly qualified candidates who best fit your video marketing needs.

Does the video advertising expert specialize in your industry/ needs?

Just like digital marketing freelancers specialize in various areas within the marketing realm, such as verticals or platforms, video advertising professionals also have their specializations. By focusing on a specific industry or need, they can become more efficient and proficient in that particular field.

When looking to hire a video advertising freelancer, it's crucial to consider their expertise and experience in the specific advertising format you require. Do they have a proven track record of producing high-quality videos that meet your requirements? It's essential to ask for their portfolio and references to ensure they can deliver the desired results. Additionally, you may want to inquire about their creative ideation process and how they work with clients to develop engaging and effective video campaigns.

What is your turnaround time?

Typically, a faster turnaround time may result in a higher rate for a video advertising freelancer. This is because the freelancer may need to prioritize your project over other work to meet your tight deadline, which could impact their availability for other clients or projects.

On the other hand, if you have a more flexible timeline, a freelancer may be able to work on your project at a more leisurely pace and potentially offer a lower rate.

Ultimately, it's important to communicate your desired timeline upfront and negotiate a rate that works for both you and the freelancer. Keep in mind that a higher rate for a faster turnaround may be worth it if you need your video advertising campaign to launch quickly and efficiently.

What are their reviews?

When evaluating a freelancer's reviews, there are several factors to consider to make the best choice for your video advertising needs.

Firstly, look for reviews that specifically mention the type of work you need done, such as video production, editing, or ad creation. This will give you an idea of the freelancer's expertise in your specific area.

Secondly, pay attention to the overall rating of the freelancer, but also read through individual reviews to see if there are any common themes or issues that multiple clients have mentioned. This will give you an idea of the freelancer's strengths and weaknesses and whether they align with your needs.

Lastly, consider the number of reviews the freelancer has received. While a high rating is important, a larger number of reviews can provide more credibility and give you a better sense of the freelancer's track record.

Questions to ask your social video marketer

If you’re struggling to make the right decision when hiring a freelancer, here are some questions to consider asking:

• What is your video production process for creating a video ad?
• Can you provide examples of promotion videos you have created in the past?
• How do you stay up to date with the latest video production trends and techniques?
• What is your turnaround time for delivering the final product?
• How do you communicate progress and updates with clients?
• What is your pricing structure, and are there any additional fees that may be incurred for edits?
• Can you provide references from past clients or projects?
• How do you handle revisions or changes to the initial concept?
• What software and tools do you use to create video ads?
• What sets you apart from other video advertising freelancers?