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10 Best Advertising Agencies in 2024
Digital Marketing10 Best Advertising Agencies in 2024Let's face it: every business owner wants to take their campaigns to new heights, achieve stellar ROAS, and get the most out of their investment. Working with the right advertising agency can make all these aspirations a reality. Whether you're a marketing director or a business owner, our pick of the best advertising agencies can help you find a reliable partner to build and further enhance your marketing efforts in 2024. Our top picks for the best advertising agencies 1. Social Kick - Best overall 2. Octopus - Best for B2B advertising strategies 3. Replug - Best for mobile app marketing 4. Result Kitchen - Best for data-driven growth 5. Novi Digital - Best SEO & PPC services 6. Left Coast Agency - Best for growth marketing solutions 7. Bowler Works - Best all-in-one marketing solution 8. Moburst - Best for mobile and app marketing 9. MindAd Media - Best for marketing and sales strategies 10. Zonder Marketing - Best for performance marketing solutions What is an advertising agency? A digital advertising agency is a business that is dedicated to creating, planning, and handling advertising for its clients. Digital agencies often offer creative services such as graphic design and video production; they're involved in content creation and copywriting to create the ads. And then they also manage the technical setup and ongoing optimization of the advertising campaigns. It's like a digital marketing agency but just more specialized. Why work with an advertising agency? Digital advertising blew up in the last decade with the rise of social media platforms and new ad formats. This digital transformation in the advertising space has created a knowledge gap for business owners who want to scale their advertising efforts. Each platform has its own algorithm and rules, and it's tough to master any particular channel for a business owner or an in-house team. Hiring advertising experts in-house is a very costly proposition and often takes much more time to train and determine if they are a good fit than when working with an agency. Creative agencies usually have a team of graphic designers and copywriters on staff. You could also hire them for some consulting work to just look at your overall strategy and suggest specific tactics you should work on. Types of advertising agencies There are 3 main types of advertising agencies that you should know about: 1. Creative agencies Creative agencies are focused on the design of your ads and your overall brand. They often offer branding services such as creating your branding strategy and enhancing your site and social media pages with creative branding assets, very similar to a branding agency. 2. Social media advertising agencies Another type of advertising agency focuses on social media ads because there are so many different platforms. And each one requires its own expertise. For example. some agencies only focus on one channel, like Facebook Ads, while others work with several channels. Some of the largest advertising agencies struggle to assemble a team of experts knowledgeable enough in all the variety of social media platforms that are used today. 3. Full-service advertising agencies The full-service agency offers all the various digital advertising services—from copywriting to designing user experiences and managing the campaigns and the advertising budget. What does an advertising agency cost? Most advertising agencies charge a management fee that is a percentage of the marketing budget (or marketing spend). On average, a typical management fee is between 15% and 30%. At Mayple, the agencies that we would match you with charge around 10%, and that number goes down as the marketing spend increases. Who should use an advertising agency? Marketing directors or managers who don't have the right expertise on their team for specific digital platforms. It could also be business owners who require digital advertising services or a new digital strategy. What are the four types of advertising? Advertising in periodicals and journals is a thing of the past. Digital advertising is where most of the world's biggest names play. There are several types of online advertising services that an advertising company would offer for both B2C and B2B clients, namely: Display advertising - usually referred to as banner advertising, it is when a business places a banner on a blog, website, or search page. They are either horizontal or vertical banners and are mostly visual, with very little text.Video advertising - video ads are eye-catching, entertaining, and great for telling a story. They're used in social media marketing on channels like Facebook Ads and on video sites like YouTube. Video ads are great for a brand awareness campaign.Mobile advertising - this is any ad that's displayed on mobile devices and includes a wide range of options like video, display, banner, search, and social ads. Mobile marketing is a huge area of advertising, and it will only get bigger and more impactful as time goes on.Native advertising - this is when an ad is integrated into a piece of content. It could be on an online publisher site or a blog. These ads are considered less disruptive because they usually match the style and flow of the piece. What are the five roles of an advertising agency? I know what you're thinking—who am I going to actually be working with? And you're right. It could get pretty confusing. There could be a wide range of roles at an advertising agency. Here are the main ones you should know about: 1. Copywriter First and foremost, every good agency (even if it's a boutique agency) needs to have a good ad copywriter. That's the person who writes the copy for all the ads and landing pages. 2. Media planner / digital strategist The media buyer or planner is in charge of setting up each advertising campaign, the audience tracking, and managing things on a daily or weekly basis. They could also do creative strategy as well. 3. Social media expert You guessed it! Every advertising agency needs a social media marketing expert on the team. They should know how to create content for each platform and how to increase engagement and grow followers. 4. Graphic designer A graphic designer is someone who will be creating the designs for your ads. That could include doing animations, creating videos, and doing touchups on your ads. It's like having your own design firm. 5. Website designer What's a web designer for? For coding the landing pages, if you have specific ones you use for your advertising campaigns. ‍