The Top eCommerce PPC Agencies in 2024
Want to improve your eCommerce PPC? Get better ROAS from your ads campaigns? Here are the best eCommerce PPC Agencies to Hire in 2024, all vetted by Mayple.
Updated December 8, 2023.
Paid search ads are undeniably crucial, recognized by 75% of informed internet users as a gateway to valuable information. Furthermore, search ad spending is projected to hit $191 billion in 2024, reflecting ongoing investment in this effective marketing strategy.
Let's explore the top eCommerce PPC agencies that have consistently delivered impressive client results, and uncover their secrets to effective digital marketing.
» New to PPC ads? Learn how to craft powerful, profit-pulling ads with our ultimate guide.
Our top picks for the best eCommerce PPC agencies
1. PPC Boost - Best overall
2. AdCore - Best for performance-driven PPC advertising
3. SEM Booster - Best for in-depth SEM marketing
4. Pixated - Best for specialist Facebook and Instagram advertising
5. Digitay - Best for personalized marketing from start to finish
6. Clever Ninjas - Best for full-service eCommerce marketing
7. ThinkSocial.Media - Best for strategic digital marketing services
8. Result Kitchen - Best for hands-on digital marketing
9. Tale Digital - Best for full-spectrum eCommerce PPC marketing
10. Cedarwood Digital - Best for highly experienced PPC marketing
What is an eCommerce PPC agency?
It's an eCommerce agency that focuses on pay-per-click (PPC) advertising. PPC can take several forms, including Google Ads, Google Shopping, display campaigns, or advertising campaigns on marketplaces like Amazon or eBay.
1
PPC Boost
Google Ads | Paid Social | Amazon Ads | SEO
Brief overview
With over 15 years of digital marketing experience, PPC Boost specializes in scaling eCommerce PPC campaigns on Google, Amazon, and Facebook for high-growth companies. Emphasizing a flexible approach, they opt for a month-to-month policy instead of contracts. As a client you'll enjoy a clear communication channel with a dedicated account manager, prioritizing profitability before scaling your account.
Why we chose PPC Boost
The PPC Boost team is truly exceptional in the results they produce, with some clients hitting ROAS numbers well above 400%. Plus, their commitment to client success is evident in their offer of a complimentary audit, where they delve into your account, offering valuable recommendations to enhance performance and scale your business.
- Industry experience: Multiple, with main focus on eCommerce
- Track record: 200% increase in profit, $9m+ in topline revenue
- Services: Google Ads | Paid Social | Amazon Ads | SEO
Pros and cons
eCommerce focused
Strong track record with proven results
Month-to-month policy provides flexibility
No transparent pricing guidelines
2
Adcore
PPC | Google Shopping | Performance Marketing
Brief overview
AdCore is driven by a commitment to performance and growth. Backed by prestigious certifications like Google Premier Partner and Facebook Partner, their mission is to amplify your online presence through optimized search engine marketing among other digital marketing solutions.
Why we chose AdCore
We chose Adcore for its unique ability to seamlessly guide clients from planning to execution. What sets them apart is the fully customizable service, tailored to fit the unique needs of any industry, whether it's brand building, lead generation, or eCommerce advertising.
- Industry experience: Multiple industries
- Track record: 40% YoY client growth, 74% of clients double ROAS in five months
- Services: PPC | Google Shopping | Performance Marketing
Pros and cons
They prioritize transparent communication
Proven track record of delivering significant profits
Fully customizable service
No mention of pricing
3
SEM Booster
eCommerce Advertising Experts | PPC
Brief overview
SEM Booster is a team of strategic and result-driven marketing SEM specialists with in-depth online marketing experience and a passion for digital technologies. They have successfully managed and implemented a wide variety of online marketing campaigns for global brands through a combination of PPC marketing, CRO, social media marketing, display advertising, tracking & reporting, and remarketing.
Why we chose SEM Booster
SEM Booster's unique strength lies in tailoring marketing strategies and solutions for each client, with a specialized focus on conversion rate optimization (CRO).
- Industry experience: Multiple industries
- Track record: Operating since 2013
- Services: eCommerce advertising, PPC + social media ads, LinkedIn ads
Pros and cons
Experienced and certified online marketers
Result-driven approach
Advanced reporting
No transparent pricing info available
4
Pixated
Amazon Ads | Paid Media | Web Design
Brief overview
Pixated is a paid media and web design agency, offering specialized services to startups, SMEs, and brands seeking to boost ROI through online channels. Their range of services encompasses Facebook and Instagram advertising, Google Ads, and web design.
Why we chose Pixated
Their focus on metrics that genuinely drive growth and hands-on dedication can help you cultivate a lasting, dedicated audience.
- Industry experience: Legal, finance, SaaS, accounting
- Track record: 40% increase in D2C sales, 450% increase in eCommerce sales, 61% increase in PPC enquiries
- Services: PPC, web design, branding, video, social media
Pros and cons
The agency's emphasis on growth indicators and automation ensures that no potential revenue goes unnoticed
Their approach focuses not just on bringing in traffic but on converting that traffic effectively
Pixated provides tailored services
No clear pricing info provided
5
Digitay
PPC | Performance Marketing | SMM
Brief overview
Digitay is a hands-on digital marketing company that guides its many clients through extensive campaigns from idea to implementation. Their approach revolves around building lasting connections and effective communication, recognizing the fluid nature of business and digital marketing.
Why we chose Digitay
What makes them stand out is their dedication to creating personalized marketing solutions specifically designed for small and medium-sized businesses.
- Industry experience: Multiple industries
- Track record: Over a decade of experience, 400+ clients
- Services: PPC advertising, performance marketing, social media management
Pros and cons
Meta business partner + Google partner
Proven track record
Transparent communication
No clear pricing info
6
Clever Ninjas
PPC | Google Ads | Facebook Ads
Brief overview
Clever Ninjas is a digital marketing company that specializes in providing eCommerce marketing services to online retailers. With over 5 years of experience and an international client list, their goal is to help businesses start, grow, or scale their eCommerce using digital marketing tactics like paid media management and sales & marketing automation.
Why we chose Clever Ninjas
Their direct approach to driving online business growth and boosting sales is noteworthy. Plus, have a proven track record of effectively reaching target audiences across businesses of all sizes.
- Industry experience: eCommerce
- Track record: 35% increase in sales, 82% increase in leads
- Services: PPC, Google ads, Facebook ads
Pros and cons
Good client retention
Strong eCommerce focus
Professional and dedicated team
Limited range of services
7
ThinkSocial.Media
SMM | Marketing Strategy | Social Media Ads
Brief overview
A digital marketing agency based in Geneva and London, ThinkSocial.Media specializes in high-performing digital campaigns. Their goal is to enhance your business through state-of-the-art digital marketing services. They're proficient across platforms like social media, email, and websites, with campaigns tailored to individual business needs.
Why we chose ThinkSocial.Media
ThinkSocial.Media's thorough consultation process effectively identifies gaps and opportunities, culminating in a comprehensive report that includes a detailed and effective project plan with timelines and cost analysis.
- Industry experience: Tourism and hospitality, fitness, and more.
- Track record: 10-year track record
- Services: Social media management, marketing strategy, social media ads
Pros and cons
Analytical approach to marketing
Individualized plans
Detailed reporting
No clear pricing information is available
8
Result Kitchen
Google Ads | Facebook Ads | Email Marketing
Brief overview
For businesses aiming to expand their eCommerce or lead generation efforts, the Results Kitchen team brings over 14 years of experience, having managed marketing budgets exceeding $100 million and generating revenue at a scale many times larger. With a wealth of experience, they cater to businesses at various stages, from those just starting out to those generating tens of millions of dollars.
Why we chose Result Kitchen
They are a firm with a dynamic range of marketing expertise, a strong track record, and offer training with digital webinars from their in-house team.
- Industry experience: Multiple industries.
- Track record: 13+ years of experience, have worked with 200+ clients
- Services: Google ads, Facebook ads, email marketing
Pros and cons
Live online chat support
Dynamic range of marketing expertise
Comprehensive understanding of diverse growth strategies
Limited information on team
9
Tale Digital
Google Ads | Google Shopping | PPC
Brief overview
As an award-winning Microsoft and Google Partner Agency, Tale Digital expertly manages PPC campaigns across Google ads, Microsoft ads, Meta ads, LinkedIn, TikTok, and Amazon ads. Beyond stellar performance marketing, they simplify your life by seamlessly integrating with platforms like Search Ads 360, Marin Software, Google Analytics, Adobe Analytics, and Hubspot.
Why we chose Tale Digital
Tale Digital's user-friendly dashboards created in Google Looker Studio provide comprehensive results in just one click. It's all part of their commitment to a hassle-free, results-driven experience.
- Industry experience: Multiple industries
- Track record: Track record dating back to 2015, high client retention
- Services: Google ads, Google shopping, PPC
Pros and cons
Expertise in managing diverse ad campaigns
Local expertise for campaigns targeting specific regions
Expert optimization ensures effective and streamlined management
Might be a costly consideration for small businesses
10
Cedarwood Digital
eCommerce marketing | Google Ads | Facebook Ads
Brief overview
An award-winning digital agency renowned for its proven strategy and solid results, Cedarwood specializes in comprehensive Google ads and Bing ads PPC management. Their strategies encompass a wide range, including Google Search, Shopping, Display, Video, and Mobile, providing clients with a holistic approach to digital advertising.
Why we chose Cedarwood Digital
Their approach covers organic, earned, and paid channels, employing techniques from improving SEO and user experience to creating engaging long-form copy. They seamlessly integrate off-site SEO, Digital PR, and targeted PPC campaigns for a well-rounded strategy, ensuring maximum ROI.
- Industry experience: Multiple industries
- Track record: 60% YOY growth, 27% increase in sales, 59% increase in leads
- Services: eCommerce marketing, Google ads, Facebook ads, Bing ads
Pros and cons
Incorporation of off-site SEO and digital PR
High client retention
Effective PPC campaigns to maximize ROI adds depth to their strategy
Limited pricing information
Why is PPC crucial for an eCommerce store?
PPC campaigns on search engines and online marketplaces are absolutely essential for any eCommerce business. There's a lot of competition in the industry, mainly due to the boost in online shopping in the last few years, and companies need to be visible on all the major platforms and marketing channels.
Unless an online store has a robust online audience and an extensive email list, it's going to be virtually impossible to grow and hit business goals without some kind of PPC campaign. Google Ads and Google Shopping campaigns can grow your brand's online presence, improve your search engine optimization efforts, and help you connect better with your target customers.
What are the benefits of hiring an eCommerce PPC agency?
The benefit of hiring an expert digital marketing agency is that you get all the expertise you need to execute your marketing campaigns from A to Z. There are a lot of different types of advertising campaigns that brands need, and unless you have an in-house team of PPC experts, it's going to be hard to implement all the various digital marketing strategies you need.
Here are the various elements of a successful eCommerce PPC campaign:
- Accurate conversion tracking set up on all pixels
- High conversion rates on every campaign
- Excellent copy and creatives
- Integration with the right product feeds
- Google Ads and Google Analytics setup to measure performance
Types of eCommerce PPC ads
Here are the various ads you'll need to set up:
Google Ads
Google Ads (previously known as Google Adwords) are the most well-known form of PPC marketing today. Google campaign management requires integration with your eCommerce platform, careful audience targeting, campaign planning, and an analysis of the various conversion metrics on a regular basis.
Google Shopping Ads
Google Shopping Ads are one of the most powerful types of search ads you could have. They show up above the organic search results and display images and reviews of your products, so they are much more visible to consumers. The main strategy here is to display as many reviews as possible, optimize your Google My Business profile, and offer free 2-day shipping. That significantly boosts your ranking on these ads.
Facebook ads
Google Ads are not the only ads an eCommerce store needs. Facebook Ads are also a necessary component of any successful eCommerce PPC strategy. Ecommerce businesses used to rely solely on them for customer acquisition until they got too saturated. They're great for retargeting your site visitors, though—more than ads on any other social media platform—and can be a powerful addition to your ad arsenal.
Remarketing ads
Each PPC service should include a remarketing option, which targets users based on their behavior and brings them back to your shopping funnel. For example, when a user adds something to their cart and then leaves your site, you can retarget them with a remarketing campaign.
» Revitalize your retargeting with these creative ad ideas.
What should an eCommerce PPC plan include?
A good eCommerce PPC management plan should include Google, Facebook, and Bing Ads. It should also include remarketing campaigns, Google Shopping PPC campaigns, a dedicated account manager, custom eCommerce PPC campaign development, call tracking, custom reporting, strategic bid management, ongoing optimization, and monthly performance and analysis reports.
Advanced keyword research
Keyword research is one of the most fundamental parts of setting up a successful PPC campaign. A good PPC agency needs to pick the best keywords that will convert your potential customers and help you hit your marketing goals.
Ad copy
PPC Agencies should have an in-house design team that creates all the creatives for their clients. They should also know the best strategies for creating the top converting creatives. They should know what works and what doesn't work in your industry.
Bids management
Bid management is knowing how to adjust the bids on each campaign to maximize performance and revenue. A good eCommerce PPC agency should be an expert in bid management and improve month over month as they get more data on your audience and potential customers.
Questions to ask your eCommerce PPC agency
- How many years of experience do you have in search marketing?
- Have you worked with clients in my industry?
- What's your communication process like?
- How often do you report the results?
- Could you create custom reports and dashboards?
- Which team member will I be in touch with?
- Which ad types are you most experienced with? Google Ads? Google Shopping?
- Do you offer other ads management services?
- How big is your marketing team?
- What custom strategies would you recommend for my business?
What is PPC in eCommerce?
Pay-per-click or PPC advertising campaigns for eCommerce could include a wide range of advertising options including search ads, display ads, social media ads, video ads, and remarketing ads. Each type has different campaign goals available and different audience targeting options.
How much do Google Ads agencies charge?
Ecommerce PPC agencies charge anywhere between $250 and $5,000 per month. Typically, the fee depends on your ad spend budget and is a percentage of it. Most PPC management companies charge you a fee on top of the ad spend; that's the most common business model.
How do I choose a PPC agency?
The best PPC agency for you should have in-depth knowledge of your specific industry and a successful track record doing online advertising for similar brands. They should have experience setting up various search campaigns with high click-through rates and should be able to create the copy and the ads themselves for you.
What is PPC in Amazon?
Amazon PPC is an auction-style system where advertisers bid on keywords. When an Amazon consumer searches for something, the ad with the highest bid wins and gets displayed at the top of the list. Amazon Ads have been shown to improve organic rankings of product listings and significantly improve eCommerce sales on other channels, and they should be taken into account in your SEO strategy.
Hire the perfect eCommerce PPC agency on Mayple
Looking for the right service provider to work with but not finding agencies with the right expertise? We have over 600+ of the world's top digital marketing experts and micro agencies. We can match you with the perfect partner who has proven experience working with other brands in your niche, can power up your search campaigns, work with your existing marketing team, and exceed your expectations.
